Pay-Per-Click Management

Have you ever wondered how many sales those sponsored link websites on the likes of Google are getting? A lot is the answer! Without doubt the most effective and measurable method of online advertising today is through pay-per-click search engine advertising known as Adwords in Google.

This is the only guaranteed way to get No.1 on most search engines. Anyone can be No.1 providing they have the budget and are willing to spend what it takes to stay No.1.

Why does Pay per Click work so well?

Pay per Click listings work because they put your company in front of people looking for your products or services. By the time the potential customer arrives at your web site, they will have used a search engine to search for products or services you offer, found an ad for your website and clicked through. This makes them a pre-qualified lead, with a much higher chance of them purchasing your products or services. Because this ranking system rewards well-targeted, relevant ads, you can’t be locked out of the top position, as you would be in a ranking system based solely on price. Both popularity and cost are taken into account.

Our expertise will save you time and money with regard to the “trial and error” strategy adopted when managing these campaigns. Once you set a budget for us to work with we will provide detailed monthly reports and analysis from each campaign, as well as recommending how you should proceed with any ongoing campaigns. We have vast experience in setting up a pay per click campaigns and will be happy to manage a pay-per-click campaign for you.

What is included in managed Pay per Click Campaigns?

  • explanation of the system and how it works
  • testing of selected keywords and viewing the competition in the sector
  • setting up of account including billing and campaign details at our office
  • choosing language and country options
  • research and creation of a ‘starter’ set of up to 50 keyword/phrases
  • adjusting the ‘average cost per click’ to achieve desired positioning
  • setting daily spend limit
  • creation of high impact ad copy
  • detailed monthly reports
  • expert analysis and recommendations on campaign
  • inputting new keywords supplied in correct format by client
  • implementing ongoing adjustments to campaign e.g. adjusting average cost per click

Why do we recommend Pay per Click?

Quite simply; it works! Consider the following:

More than 70% of users in the UK and Europe use Google and in the US, this figure is even higher at around 80%. If you have a dedicated budget to market your website online and are interested in us managing a Pay-Per-Click campaign for you then please give us a call on 01738 450422 or email us. We have managed PPC campaigns for many clients based in Perth (Perthshire), Dundee and Tayside area.

What our web clients are saying about us

Broxden were so helpful when we set up our B&B in 2003 and had excellent on-going service to internet novices such as us, that we looked no further for our upgrade in 2012. John and Anne have their finger on the pulse of what is currently desirable in a website. Their knowledge and guidance have been invaluable to us. They listen to the image you want to project and offer advice on how that can be achieved, never forcing their opinions on you. Any issues are dealt with promptly and are only a phone call or email away. We will continue this business relationship and recommend them highly.

Barrie and Olwyn Jack, Owners, Duntrune House

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